Illustrates the impossibility of the feminin image as promoted by the media, and the constant objectification of women for the purpose of socializing us into consumers, not human beings.


Things I come across as I write this essay about how the media constructs/reflects hegemonic gender norms in terms of masculinity…

Killing Us Softly 4 (2010) - 1/2 

[click here for link to the second half]

In this update of her pioneering Killing Us Softly series, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. Killing Us Softly 4 stands to challenge a new generation of students to take advertising seriously, and to think critically about popular culture and its relationship to sexism, eating disorders, and gender violence.